![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_big.jpg)
Disciplines
- Creative direction
- Art direction
- Illustration
Deliverables
Tyrninen
“Tyrninen” is a brand and direct-to-consumer concept that was developed for an undisclosed client – one of Finland’s top butchers. What better way to start creating a meat brand than with the best known carnivore? I started with pen and paper, drawing this image of a lion, and giving the typography a letterpress look to speak to craft and reputation.
What better way to start creating a meat brand than with the best known carnivore?
Deliverables
- Brand Identity
- Website design
- Packaging
- Point of sales promotion
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_logos.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_ipad.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_pack3.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_pack1.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_poster2.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_poster1.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_essu.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_lion.jpg)
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