![CPS_popup2](https://www.joonasluotonen.com/wp-content/uploads/2021/10/CPS_popup2.jpg)
Central Park Skiers
All-encompassing creative direction, product design and everything else for my own brand. Central Park Skiers was conceived in New York but is based now in Helsinki, Finland.
Follow on Instagram @centralparkskiers
Central Park Skiers is launching in early fall 2019
Deliverables
- Brand identity
- Product design
- Pop-up shop
- Content and marketing
![cps_logos](https://www.joonasluotonen.com/wp-content/uploads/2017/12/cps_logos.jpg)
![cps_story](https://www.joonasluotonen.com/wp-content/uploads/2017/12/cps_story.jpg)
![cps_whiteshoulderbag](https://www.joonasluotonen.com/wp-content/uploads/2017/12/cps_whiteshoulderbag.jpg)
![home_hcollection](https://www.joonasluotonen.com/wp-content/uploads/2017/12/home_hcollection.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2017/12/cps_instagram.jpg)
![centralparkskiers_winter](https://www.joonasluotonen.com/wp-content/uploads/2021/10/centralparkskiers_winter.jpg)
![XTTGREEN1-scaled](https://www.joonasluotonen.com/wp-content/uploads/2021/10/XTTGREEN1-scaled-1.jpg)
![XTTBLUE1-scaled](https://www.joonasluotonen.com/wp-content/uploads/2021/10/XTTBLUE1-scaled-1.jpg)
![imagine_allblack_woolbeanie](https://www.joonasluotonen.com/wp-content/uploads/2021/10/imagine_allblack_woolbeanie.jpg)
![cps_imagine_rose_ro-scaled](https://www.joonasluotonen.com/wp-content/uploads/2021/10/cps_imagine_rose_ro-scaled-1.jpg)
![centralparkskiers_socialsharing](https://www.joonasluotonen.com/wp-content/uploads/2021/10/centralparkskiers_socialsharing.jpg)
![cps_label](https://www.joonasluotonen.com/wp-content/uploads/2017/12/cps_label.jpg)
More WORK
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![Espa Stage](https://www.joonasluotonen.com/wp-content/uploads/2019/07/espa_featured3.jpg)
![Naeco](https://www.joonasluotonen.com/wp-content/uploads/2019/07/naeco_featured.jpg)
![UI design showcase](https://www.joonasluotonen.com/wp-content/uploads/2018/04/UI_featured.jpg)
![Corlears Book Fair](https://www.joonasluotonen.com/wp-content/uploads/2017/12/bookfair_featured.jpg)
![Central Park Skiers](https://www.joonasluotonen.com/wp-content/uploads/2017/12/cps_featured.jpg)
![Illustration Showcase](https://www.joonasluotonen.com/wp-content/uploads/2017/04/ILLUSTRATION_featured.jpg)
![Strömfors Outdoor](https://www.joonasluotonen.com/wp-content/uploads/2016/08/stromfors_featured.jpg)
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![Life Science Center](https://www.joonasluotonen.com/wp-content/uploads/2016/08/lsck_featured.jpg)
![PJ Badminton school](https://www.joonasluotonen.com/wp-content/uploads/2016/08/sulkis_featured.jpg)
![Marketvisio Branding](https://www.joonasluotonen.com/wp-content/uploads/2016/07/mv_featured2.jpg)
![Marketvisio Campaign](https://www.joonasluotonen.com/wp-content/uploads/2016/07/mv_featured.jpg)
![Energo](https://www.joonasluotonen.com/wp-content/uploads/2016/07/energo_featured.jpg)
![Convergex Blueprint](https://www.joonasluotonen.com/wp-content/uploads/2016/07/blueprint_featured.jpg)
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![SUUNTO MOVESENSE](https://www.joonasluotonen.com/wp-content/uploads/2023/09/movesense_logo_red-510x382.jpg)
![Gate 8](https://www.joonasluotonen.com/wp-content/uploads/2016/07/gate8_featured.jpg)