I designed the logo and visual brand identity for Naeco. The logo is a wave, a big smile, and together with type they form a globe. The slab serif typeface is a nod to the older times when that style became popular, and when artisanal production was the norm and things were handmade. I think it’s appropriate given the context where Naeco’s products will be available – in coffeeshops and restaurants.
The logo has since been aplied to various products from plastic-free coffee cups and lids to water bottles.
The logo is a wave, a big smile, and together with type they form a globe.
- Logo and visual identity
- Website imagery
- Coffee lid graphics
- Coffee cup graphics