Naeco
Naeco is ocean backwards and that is also the brand’s mission. This New York based company wants to reverse the flow of plastics into the seas by offering sustainable alternatives for single-use plastic products.
I designed the logo and visual brand identity for Naeco. The logo is a wave, a big smile, and together with type they form a globe. The slab serif typeface is a nod to the older times when that style became popular, and when artisanal production was the norm and things were handmade. I think it’s appropriate given the context where Naeco’s products will be available – in coffeeshops and restaurants.
The logo has since been aplied to various products from plastic-free coffee cups and lids to water bottles.
The logo is a wave, a big smile, and together with type they form a globe.
Deliverables
- Logo and visual identity
- Website imagery
- Coffee lid graphics
- Coffee cup graphics
More WORK
