![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/3hk_coverdetskut.jpg)
Illustrations
I often incorporate small illustrations into design projects to some degree. Sometimes a project is all about a full-blown image and this page showcases those pictures that were created for ads, magazines, and also for my own pleasure.
Instagram ads for Strömfors Outdoor
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/supmastermind_sq3.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/fat_or_skinny.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/borntosup.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2017/02/girlsonly_insta.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/riseandgrind.jpg)
“California Trash”
![](https://www.joonasluotonen.com/wp-content/uploads/2017/02/veniceshakes.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2017/02/huntingtonfries.jpg)
“Globetrotting Gibbons”
![](https://www.joonasluotonen.com/wp-content/uploads/2017/02/gggeurope.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2017/02/gggatlantic.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2017/02/gggdisco.jpg)
Illustrations for 3H+K magazine
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/3hk_memory.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/3hk_cover_SHOW.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/3hk_coverfoto2-1.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/3hk_cycling.jpg)
“Knicks City”
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/home_heroballcity.jpg)
Illustration for the City of Helsinki
![](https://www.joonasluotonen.com/wp-content/uploads/2017/04/brass-trans.png)
Illustrations for Marketvisio
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/mv_hiirimatot-03.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/mv_octo.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/mv_doggy.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/mv_eagle.jpg)
Illustration for the Finnish School of New York holiday fair ad
![](https://www.joonasluotonen.com/wp-content/uploads/2017/04/suomikoulu_sketch.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2017/04/NYCkoulu_myyjaiskuva_1900.jpg)
“Summer in the City”
![](https://www.joonasluotonen.com/wp-content/uploads/2017/04/rockaway_color.jpg)
More WORK
![Central Park Skiers visual storytelling](https://www.joonasluotonen.com/wp-content/uploads/2023/09/cps_cycling_blog-510x382.jpg)
![Ratia X Piknik People](https://www.joonasluotonen.com/wp-content/uploads/2021/10/ratiaxpp_featured-510x382.jpg)
![Kuvistuubi website](https://www.joonasluotonen.com/wp-content/uploads/2021/10/kuvistuubi_featured-510x382.jpg)
![Piknik People book](https://www.joonasluotonen.com/wp-content/uploads/2021/10/piknikpeoplebook_featured-510x382.jpg)
![Aula visual identity](https://www.joonasluotonen.com/wp-content/uploads/2021/10/aula_featured-510x382.jpg)
![pROJECT SKETCHBOOK](https://www.joonasluotonen.com/wp-content/uploads/2021/09/PPPSB_sq6-1024x1024-1-510x382.jpg)
![Siivoustakki branding](https://www.joonasluotonen.com/wp-content/uploads/2020/09/vimma_featured.jpg)
![Visit Hanko website](https://www.joonasluotonen.com/wp-content/uploads/2020/06/hanko_thumb.jpg)
![City of Helsinki](https://www.joonasluotonen.com/wp-content/uploads/2019/07/hel_featured2.jpg)
![Espa Stage](https://www.joonasluotonen.com/wp-content/uploads/2019/07/espa_featured3.jpg)
![Naeco](https://www.joonasluotonen.com/wp-content/uploads/2019/07/naeco_featured.jpg)
![UI design showcase](https://www.joonasluotonen.com/wp-content/uploads/2018/04/UI_featured.jpg)
![Corlears Book Fair](https://www.joonasluotonen.com/wp-content/uploads/2017/12/bookfair_featured.jpg)
![Central Park Skiers](https://www.joonasluotonen.com/wp-content/uploads/2017/12/cps_featured.jpg)
![Illustration Showcase](https://www.joonasluotonen.com/wp-content/uploads/2017/04/ILLUSTRATION_featured.jpg)
![Strömfors Outdoor](https://www.joonasluotonen.com/wp-content/uploads/2016/08/stromfors_featured.jpg)
![Bolero/BNP Paribas](https://www.joonasluotonen.com/wp-content/uploads/2016/08/bolero_featured.jpg)
![3H+K Magazine](https://www.joonasluotonen.com/wp-content/uploads/2016/08/3hk_featured.jpg)
![Life Science Center](https://www.joonasluotonen.com/wp-content/uploads/2016/08/lsck_featured.jpg)
![PJ Badminton school](https://www.joonasluotonen.com/wp-content/uploads/2016/08/sulkis_featured.jpg)
![Marketvisio Branding](https://www.joonasluotonen.com/wp-content/uploads/2016/07/mv_featured2.jpg)
![Marketvisio Campaign](https://www.joonasluotonen.com/wp-content/uploads/2016/07/mv_featured.jpg)
![Energo](https://www.joonasluotonen.com/wp-content/uploads/2016/07/energo_featured.jpg)
![Convergex Blueprint](https://www.joonasluotonen.com/wp-content/uploads/2016/07/blueprint_featured.jpg)
![Convergex Website](https://www.joonasluotonen.com/wp-content/uploads/2016/07/convergex_featured.jpg)
![Tyrninen](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_featured2.jpg)
![SUUNTO MOVESENSE](https://www.joonasluotonen.com/wp-content/uploads/2023/09/movesense_logo_red-510x382.jpg)
![Gate 8](https://www.joonasluotonen.com/wp-content/uploads/2016/07/gate8_featured.jpg)