![piknikpeople_cover_EN_wide](https://www.joonasluotonen.com/wp-content/uploads/2021/10/piknikpeople_cover_EN_wide.jpg)
PIKNIK PEOPLE – GUIDE To Everyday Adventures
Mari Savio & Joonas Luotonen, Cozy Publishing 2021
Piknik People by Mari Savio and Joonas Luotonen is a guide to picnics, treks and exciting mini adventures. The book provides simple, illustrated instructions for outdoor furniture and equipment that will elevate the experience to a whole new level. Piknik People offers tips for remote working with a twist, throwing a party in an abandoned space and hosting a carnival in a nearby meadow.
Piknik People is published by Cozy Publishing in Finnish and in English.
Piknik People is a guide to picnics, treks and exciting mini adventures.
Deliverables
- Book concept
- DIY collection design
- Copy
- Graphic design and illustrations
![IMG_4105-scaled](https://www.joonasluotonen.com/wp-content/uploads/2021/10/IMG_4105-scaled-1.jpg)
![IMG_4108-scaled](https://www.joonasluotonen.com/wp-content/uploads/2021/10/IMG_4108-scaled-1.jpg)
![piknik_book_FI7back](https://www.joonasluotonen.com/wp-content/uploads/2021/10/piknik_book_FI7back.jpg)
![piknik_book_FI8back](https://www.joonasluotonen.com/wp-content/uploads/2021/10/piknik_book_FI8back.jpg)
![piknik_book_FI1back](https://www.joonasluotonen.com/wp-content/uploads/2021/10/piknik_book_FI1back.jpg)
![piknik_book_FI3back](https://www.joonasluotonen.com/wp-content/uploads/2021/10/piknik_book_FI3back.jpg)
![piknik_book_FI5back](https://www.joonasluotonen.com/wp-content/uploads/2021/10/piknik_book_FI5back.jpg)
![piknik_book_FI6back](https://www.joonasluotonen.com/wp-content/uploads/2021/10/piknik_book_FI6back.jpg)
![IMG_4109-scaled](https://www.joonasluotonen.com/wp-content/uploads/2021/10/IMG_4109-scaled-1.jpg)
More WORK
![Central Park Skiers visual storytelling](https://www.joonasluotonen.com/wp-content/uploads/2023/09/cps_cycling_blog-510x382.jpg)
![Ratia X Piknik People](https://www.joonasluotonen.com/wp-content/uploads/2021/10/ratiaxpp_featured-510x382.jpg)
![Kuvistuubi website](https://www.joonasluotonen.com/wp-content/uploads/2021/10/kuvistuubi_featured-510x382.jpg)
![Piknik People book](https://www.joonasluotonen.com/wp-content/uploads/2021/10/piknikpeoplebook_featured-510x382.jpg)
![Aula visual identity](https://www.joonasluotonen.com/wp-content/uploads/2021/10/aula_featured-510x382.jpg)
![pROJECT SKETCHBOOK](https://www.joonasluotonen.com/wp-content/uploads/2021/09/PPPSB_sq6-1024x1024-1-510x382.jpg)
![Siivoustakki branding](https://www.joonasluotonen.com/wp-content/uploads/2020/09/vimma_featured.jpg)
![Visit Hanko website](https://www.joonasluotonen.com/wp-content/uploads/2020/06/hanko_thumb.jpg)
![City of Helsinki](https://www.joonasluotonen.com/wp-content/uploads/2019/07/hel_featured2.jpg)
![Espa Stage](https://www.joonasluotonen.com/wp-content/uploads/2019/07/espa_featured3.jpg)
![Naeco](https://www.joonasluotonen.com/wp-content/uploads/2019/07/naeco_featured.jpg)
![UI design showcase](https://www.joonasluotonen.com/wp-content/uploads/2018/04/UI_featured.jpg)
![Corlears Book Fair](https://www.joonasluotonen.com/wp-content/uploads/2017/12/bookfair_featured.jpg)
![Central Park Skiers](https://www.joonasluotonen.com/wp-content/uploads/2017/12/cps_featured.jpg)
![Illustration Showcase](https://www.joonasluotonen.com/wp-content/uploads/2017/04/ILLUSTRATION_featured.jpg)
![Strömfors Outdoor](https://www.joonasluotonen.com/wp-content/uploads/2016/08/stromfors_featured.jpg)
![Bolero/BNP Paribas](https://www.joonasluotonen.com/wp-content/uploads/2016/08/bolero_featured.jpg)
![3H+K Magazine](https://www.joonasluotonen.com/wp-content/uploads/2016/08/3hk_featured.jpg)
![Life Science Center](https://www.joonasluotonen.com/wp-content/uploads/2016/08/lsck_featured.jpg)
![PJ Badminton school](https://www.joonasluotonen.com/wp-content/uploads/2016/08/sulkis_featured.jpg)
![Marketvisio Branding](https://www.joonasluotonen.com/wp-content/uploads/2016/07/mv_featured2.jpg)
![Marketvisio Campaign](https://www.joonasluotonen.com/wp-content/uploads/2016/07/mv_featured.jpg)
![Energo](https://www.joonasluotonen.com/wp-content/uploads/2016/07/energo_featured.jpg)
![Convergex Blueprint](https://www.joonasluotonen.com/wp-content/uploads/2016/07/blueprint_featured.jpg)
![Convergex Website](https://www.joonasluotonen.com/wp-content/uploads/2016/07/convergex_featured.jpg)
![Tyrninen](https://www.joonasluotonen.com/wp-content/uploads/2016/07/tyrninen_featured2.jpg)
![SUUNTO MOVESENSE](https://www.joonasluotonen.com/wp-content/uploads/2023/09/movesense_logo_red-510x382.jpg)
![Gate 8](https://www.joonasluotonen.com/wp-content/uploads/2016/07/gate8_featured.jpg)