Product designer working across digital systems and outdoor gear
Product designer working across digital systems and outdoor gear
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Different materials, different constraints. Same question: what does this actually need to be?
Two Decades.
Two Disciplines.
Two Decades.
Two Disciplines.
I’ve worked across branding, advertising and digital product for over two decades, focusing the last ten years on complex platforms, scalable systems and building an independent outdoor gear brand from the ground up.
PERFORMANCE Backpack Development
PERFORMANCE Backpack Development
Design and development of performance ski-touring packs – from material selection and pattern iteration to field testing and small-batch production.
BRAND & CREATIVE DIRECTION
BRAND & CREATIVE DIRECTION
Brand identity and creative direction across a decade – from Movesense wearable tech to Helsinki City Cultural Centres.
WHAT THEY SAY
WHAT THEY SAY
“Always a pleasure working with you Joonas! Intuitive, always a fresh, clean & stylistic approach... Very insightful.
AND YOU GET SH*T DONE!!”
“Always a pleasure working with you Joonas! Intuitive, always a fresh, clean & stylistic approach... Very insightful.
AND YOU GET SH*T DONE!!”
Tim Ryan,
VP of Creative Services at Zeta New York
CONNECT
CONNECT
Always happy to connect with product-driven teams and outdoor companies.
SCHEDULE A MEETING WITH ME ➔
SCHEDULE A MEETING WITH ME ➔
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