Think. Design. Coffee.
Repeat.

I work at the intersection of creativity, strategy, and visual craftsmanship.

This site is a mix of stories from projects that brought results, taught me something new, or inspired me to keep on designing.

Design leadership

I’ve come to realize that designers, with their ability to envision the future and chart a path forward, can make excellent leaders.

CREATIVE DESIGN

I create concepts and designs for digital products and brands with focus on strategy, visual craftsmanship, and storytelling.

GEAR design

I design and craft backpacks and bags for outdoor use, and specifically for the ski alpinists. 

PORTFOLIO HIGHLIGHT

UX DESIGN AND DATA VISUALIZATION FOR Omastadi 

I designed a UX concept for Omastadi, Helsinki’s participatory budgeting platform. The solution combines interactive maps with engaging city data, making it easy for residents to explore ideas, access local insights, and participate in shaping their neighborhoods.

LET'S CONNECT

Got a project in mind or just want to chat about your business or design needs? Drop me a message—I’d love to hear from you!

joonas.luotonen(at)icloud.com