![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/blueprint1.jpg)
Convergex Blueprint campaign
Following the launch of their new website, Convergex, a financial services company, wanted an inspirational campaign to help clients understand their inner workings and therefore their value. In this “Blueprint for Growth,” President and CEO Eric Noll lays out the fundamental factors for success and growth. The art direction is clean and utilitarian, highlighting the concept of a blueprint – the underlying structure that allows this company to excel in the world of global brokerage and trading.
blueprint – the underlying structure that allows this company to excel in the world of global brokerage and trading.
Deliverables
- 4-page brochure
- Landing page design
- Email hero images
- Ad for Financial Times
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/blueprintlogo.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/etf_ad_mobile2.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/ETF_ad_NOT-FOR-PRINT.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/blueprint_ipad.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/blueprint5.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/blueprint4.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/blueprint3.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/07/blueprint2.jpg)
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