Bolero/BNP Paribas

Bolero, funded by PNB Paribas, has prime office space in northern Helsinki, yet without a brand identity they had no way to differentiate themselves from the competition. I created a clean and energetic visual identity by using a lot of white space, a spicy red color, and bold type to attract potential businesses with a forward-thinking, welcoming atmosphere. The type in a round formation and the red colour are references to the name Bolero, which is a dance that originated in Spain in the late 18th century.

The bold type in a round formation and the red colour are references to Bolero dance.