Bolero/BNP Paribas
Bolero, funded by PNB Paribas, has prime office space in northern Helsinki, yet without a brand identity they had no way to differentiate themselves from the competition. I created a clean and energetic visual identity by using a lot of white space, a spicy red color, and bold type to attract potential businesses with a forward-thinking, welcoming atmosphere. The type in a round formation and the red colour are references to the name Bolero, which is a dance that originated in Spain in the late 18th century.
The bold type in a round formation and the red colour are references to Bolero dance.
Deliverables
- Brand strategy
- Brand identity
- Concept design for
- Website
- Marketing material
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/Bolero_logo_punainen_hires-1.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/bolero_pencils.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/BOLERO_WEB.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/BAG.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/bolero_businesscard-copy.jpg)
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