Siivoustakki branding for VIMMA Company

It was an absolute pleasure to work with VIMMA Company which launched Siivoustakki jacket for women in September 2020. Designer Mari Savio reimagined a cleaning jacket that has been traditionally been worn by women while doing household chores.

I designed the Siivoustakki branding that got inspiration from a humble checked cleaning cloth. The graphic identity was then applied to labels, hang tags, and social media ads.

Siivoustakki branding got inspiration from a humble cleaning cloth.


  • Siivoustakki brand identity
  • Neck label design
  • Hang tag design
  • Social media posts