![vimma_siivoustakki_wide3-scaled](https://www.joonasluotonen.com/wp-content/uploads/2021/10/vimma_siivoustakki_wide3-scaled-2.jpg)
Siivoustakki branding for VIMMA Company
It was an absolute pleasure to work with VIMMA Company which launched Siivoustakki jacket for women in September 2020. Designer Mari Savio reimagined a cleaning jacket that has been traditionally been worn by women while doing household chores.
I designed the Siivoustakki branding that got inspiration from a humble checked cleaning cloth. The graphic identity was then applied to labels, hang tags, and social media ads.
Siivoustakki branding got inspiration from a humble cleaning cloth.
Deliverables
- Siivoustakki brand identity
- Neck label design
- Hang tag design
- Social media posts
![siivoustakki_iwearitmyway](https://www.joonasluotonen.com/wp-content/uploads/2021/10/siivoustakki_iwearitmyway.jpg)
![vimma_siivoustakki_wide2-scaled](https://www.joonasluotonen.com/wp-content/uploads/2021/10/vimma_siivoustakki_wide2-scaled-1.jpg)
![IMG_6270](https://www.joonasluotonen.com/wp-content/uploads/2020/09/IMG_6270.jpg)
![siivoustakki_vimma3b](https://www.joonasluotonen.com/wp-content/uploads/2020/09/siivoustakki_vimma3b.jpg)
![siivoustakki_vimma2](https://www.joonasluotonen.com/wp-content/uploads/2020/09/siivoustakki_vimma2.jpg)
![vimma_siivoustakkiD](https://www.joonasluotonen.com/wp-content/uploads/2021/10/vimma_siivoustakkiD.jpg)
![vimma_siivoustakkiA](https://www.joonasluotonen.com/wp-content/uploads/2021/10/vimma_siivoustakkiA.jpg)
![vimma_siivoustakkiB-1](https://www.joonasluotonen.com/wp-content/uploads/2021/10/vimma_siivoustakkiB-1.jpg)
![vimma_siivoustakkiC](https://www.joonasluotonen.com/wp-content/uploads/2021/10/vimma_siivoustakkiC.jpg)
![IMG_6500](https://www.joonasluotonen.com/wp-content/uploads/2020/09/IMG_6500.jpg)
![siivoustakki_necklabel2](https://www.joonasluotonen.com/wp-content/uploads/2020/09/siivoustakki_necklabel2.jpg)
![VIMMA_siivoustakki_someads2](https://www.joonasluotonen.com/wp-content/uploads/2020/09/VIMMA_siivoustakki_someads2.jpg)
![vimma_iPhoneX_Mockup](https://www.joonasluotonen.com/wp-content/uploads/2020/09/vimma_iPhoneX_Mockup.jpg)
![VIMMA_siivoustakki_someads3](https://www.joonasluotonen.com/wp-content/uploads/2020/09/VIMMA_siivoustakki_someads3.jpg)
![IMG_6463](https://www.joonasluotonen.com/wp-content/uploads/2020/09/IMG_6463.jpg)
![IMG_6434-2](https://www.joonasluotonen.com/wp-content/uploads/2020/09/IMG_6434-2.jpg)
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