![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/strom_crafting.jpg)
Strömfors Outdoor
As a co-founder of this adventure sports retreat and course center in Southern Finland, I’ve been responsible for shaping the brand and developing our web presence and ecommerce. Now in its third fourth operating year, Strömfors Outdoor has managed to carve out a space for itself. Thanks to the tireless efforts of our founder Topi Lintukangas, Strömfors Outdoor is now also regarded as a Finnish mecca for swim run sport.
I’ve been responsible for shaping the brand and developing our web presence and ecommerce.
Deliverables
- Brand identity
- Website and shop
- Marketing materials
- Email newsletters
- Instagram ads
- Trail signage
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/stromforsoutdoor_logo2.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/strom_entrancebw.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/stromfors_landrover.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/strom_infotaulu.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/strom_signage.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/stromfors_cards.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/alpine_logotrans.png)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/stromfors_Tshirt.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/strom_miir.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/SwimRun2017_logo.png)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/stromfors_sweater.jpg)
![](https://www.joonasluotonen.com/wp-content/uploads/2016/08/Strom_swimrunmodel2.jpg)
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