Central Park Skiers visual storytelling
In my role as the creative behind Central Park Skiers’ visual content, I strive to blend ski imagery with product and fashion visuals across webshop, blog, and Instagram.
My goal with CPS is to redefine skiing as a fusion of alpine adventure and urban energy. I aim to transcend traditional ski imagery with fashion, landscape, and urban location shots. Creating a visual narrative and a particular aesthetic is crucial for any brand but especially so for an aspiring nich brand with limited materketing resources.
Instagram plays a pivotal role in our storytelling, allowing us to engage with our audience better than in the webshop. Through our visuals, we aim to invite our audience to be part of our journey and live their own CPS adventures.
In essence, my role is to craft a compelling narrative that captures the essence of CPS and inspires a sense of adventure in every viewer.