THE CHALLENGE

Create a digital storefront that effectively communicates the CPS brand — merging alpine functionality with urban style — while ensuring a seamless shopping experience for ski alpinists and urban adventurers.​ 

THE APPROACH

User Profiling: Identified target users as design-conscious, performance-oriented individuals seeking reliable gear.

Platform Selection: Chose Shopify for its robust e-commerce capabilities, allowing for scalability and ease of use.

Theme Customization: Selected a minimalist theme and customized it to align with the CPS brand aesthetics, focusing on clarity and ease of navigation.

Content Strategy: Developed informative product descriptions and high-quality imagery to convey product functionality and design. Created content that highlighted the design process, brand origins, and craftsmanship.

THE OUTCOME

A consistent visual language, story-driven content, and minimalistic UX help visitors quickly grasp what CPS stands for.

The site supports multiple forms of engagement:
• Shop enables product discovery and purchase
• Craftsmanship and Stories build brand depth and trust
• About adds context and a personal connection to the brand

Even without significant ad spend or high traffic, the site has led to organic collaborations with outdoor professionals, increased recognition among the target audience, and now acts as a solid foundation for future growth.