THE CHALLENGE

Aula, a nonprofit organization dedicated to supporting people with special needs, faced the challenge of creating an accessible, welcoming, and clear brand identity that truly reflects its mission. With a wide range of services aimed at helping individuals build their life paths—ranging from employment training to supportive housing services—it was crucial for the brand to feel both approachable and professional.

THE APPROACH

I created Aula’s visual identity to embody the core values of inclusivity and support. Using bright colors and simple shapes, the design aims to evoke a sense of openness and friendliness. The logo, featuring a wavy "path of light" formed by arc elements, symbolizes the personalized life paths Aula helps create for each individual. This dynamic, flowing form highlights Aula’s commitment to tailoring support, fostering growth, and guiding people toward independence.

THE OUTCOME

The new visual identity for Aula is both approachable and professional, perfectly aligning with their mission to empower individuals with special needs. The logo, with its "path of light" design, resonates with the organization’s dedication to personalized care and support, while the overall visual tone invites trust and participation. With a refreshed brand, Aula is now better positioned to engage with their community and provide the tailored support their clients deserve.