I help turn complex needs into clear, usable solutions — built for how people actually live, work, and move.

My work spans UX, strategic design, creative visual work, and gear design — each requiring a different blend of function and beauty to fit different contexts.

In my work, I focus on finding and validating the right objective, communicating clearly, and keeping the vibe positive. I believe that good design requires an understanding of the big picture while respecting the details that elevate a product’s quality and user experience. I’m quick to make decisions, ensuring progress even when faced with ambiguity.

In design, I aim to create moments of clarity, joy, and relief for people, whether it's enhancing a digital service or making packs for ski mountaineers.

Currently, I’m working as a UX designer and Lead Expert of the Digital Product Design Team at Gofore.

Joonas Luotonen
joonas.luotonen(at)icloud.com

WHAT PEOPLE SAY

“I've enjoyed working with you a lot. You are talented, creative, and have brought a new perspective and new ways of working to our team. You are the force that is pushing our team forward and I have full confidence in your vision.”

Minna Roine, Communications Specialist & Team leader at the City of Helsinki

“Always a pleasure working with you Joonas! Intuitive, always a fresh, clean & stylistic approach... Very insightful. AND YOU GET SH*T DONE!!”

Tim Ryan, VP of Creative Services at Zeta New York 

“Joonas is a professional and creative graphic designer and a great team member. He likes to challenge and think of new ways to do marketing and visual communication. He has done a great job renewing the marketing of Helsinki Cultural Centers. Thinking of messages and multi-layered meanings of visual communication comes naturally to Joonas and he can also create striking and fun advertising copy. Joonas is a brilliant creative designer who can see the big picture and manage large marketing campaigns.”

Coworker, City of Helsinki