Smart clothing technology gets a brand identity
Suunto, a Finnish company that manufactures smart watches for athletes and adventurers is gradually licensing its Movesense technology to new companies. The latest partnership with Reima has produced ReimaGO® outerwear concept for kids. The idea is simple. Movesense sensors inside ReimaGO® clothing track kids’ activity and rewards them with fun content in iOS app. Movesense has previously been applied to athletic bras, heart rate belts and training shirts.
I was approached by Suunto to create a brand identity for Movesense. You can take a look at the result on here.
