Strömfors Outdoor opened its doors for visitors in May this year and I got to visit the site in August. It was exciting to see how an old factory building had transformed into a modern clubhouse for trail runners, mountain bikers, and other outdoor enthusiasts. Our “outdoor factory” now hosts an office, a lounge area, and a rental shop. A yoga room and a weight training area for cross fit type training are in the works and opening soon.
It was interesting to see with my own eyes how the logo had been implemented in various real world applications. There was a rusted heavy metal sign over the entrance and it looked really good. The flags at the door and T-shirts in the shop were both adorned with the logo.
It was a great start. Well, it was more than a start. My partners had done an awesome job with the building, interior, and business. The visual side of the brand and experience is still in its infancy and it is my job to develop it further. My next goal is to create a richer visual language for Strömfors Outdoor that will be applied to our social media feed, other marketing channels, and that can be used in products such as clothing and posters.
Stay tuned, stay outside!
P.S. See more project images here
