OUTDOOR
OUTDOOR
Designing Technical Products and Brand Systems for the Outdoors.
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PRACTICE
PRACTICE
I work across product, brand and digital touchpoints – depending on what the project needs.
Product development
Backpacks and functional gear designed, prototyped and field-tested.Brand systems
Visual identity and product communication that connects gear and culture.Integrated thinking
Aligning physical products with digital experiences and long-term brand direction.Experience
25 years in design.
7+ years developing and sewing outdoor packs.
Projects with Suunto, Strömfors Outdoor and Central Park Skiers.
Technical ski touring backpack system
Urban-outdoor hybrid carry system
CPS Switchback 25
CPS Switchback 25
Coming soon!
Brand development & retail activation
See also
See also
in UX Design
in Creative Design
in Creative Design
in Creative Design
in Play
What they say
What they say
“I've been carrying a Central Park Skiers Adapt-Alpine 35 backpack. Have to say it's the best backpack I've ever had. It stays firmly on my back when carrying a board and when RIDING. There's room for all my gear, but nothing is too much.”
–Timo Lukkariniemi
The Finnish Alpine Club, Member of the Board
LET'S CONNECT
LET'S CONNECT
Send a message and let’s explore what we can build together.
joonas.luotonen(at)icloud.com
joonas.luotonen(at)icloud.com
+358 50 367 5972
+358 50 367 5972
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