Creating something out of nothing
Central Park Skiers
Central Park Skiers was born in New York of my experience of living in the city and lifelong passion for skiing. With Central Park Skiers, my goal is to create functional outdoor clothing and gear that reflect the creative energy and diversity of New York City.
What started as a design exploration and craft project has now transformed into a rapidly developing side hustle. I will launch the first factory made products and a web shop in early September 2019. Meanwhile, you can follow things on Instagram.
Strömfors Outdoor
Strömfors Outdoor is a service provider and an active holiday center an hour drive east from Helsinki. Currently in its fourth year of operation, Strömfors Outdoor has gained reputation as a dedicated and friendly provider of high quality outdoor experiences and themed courses.
As a co-founder of this adventure sports retreat, I have been responsible of branding, developing online presence and commerce platforms, and designing all marketing collateral and merchandise.